CubeHoldings

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The companies

Three arms that serve, four companies that make. Each has its own mark, its own clients and its own site.

The seven companies

A consultant’s desk in a Doha office with a notebook of hand-drawn charts, a pen and a small green plant.
Cultiva Cubeكولتيفا كيوب
The brain

Cultiva Cube

What it does

  • Audits every Cube company and directs the other two service arms.
  • For clients: Business Health Audit, Revival Program, Launch and Advisory.

Works with

An audit that needs content goes to Creativa.Brings Cotta outside dinnerware clients.
A content shoot set-up on a studio table: a camera on a small tripod, a notebook of storyboard sketches and a few clay pots as props.
Creativa Cubeكرياتيفا كيوب
The voice

Creativa Cube

What it does

  • Makes content for every Cube company.
  • Social media management and automation, branding and rebranding, content creation, marketing strategies, marketing analysis and website design.

Works with

A client who needs a space fitted goes to Constra.
A villa room in Doha halfway through refurbishment: fresh plaster walls, a ladder and paint tins in warm afternoon light.
Constra Cubeكونسترا كيوب
The hands

Constra Cube

What it does

  • Builds and fits out Cube spaces on demand.
  • For clients: refurbishment and fit-out of villas, shops and offices, maintenance and annual maintenance contracts.

Works with

A client who needs dinnerware goes to Cotta.
Stacked bags of clay and glaze jars on shelves in a clean storeroom, with a ball of wet clay on a wooden board.
Clay Cubeكلاي كيوب
Supply

Clay Cube

What it does

  • Imports and sells clay, glaze, tools and wheels in Qatar.
  • Supplies prepared clay to Cotta and studio clay to Ceramic.

Works with

Prepared clay for Cotta.Studio clay for Ceramic.
Rows of unglazed ready-to-paint bowls and plates on racks in a production studio, with a plaster mould in the foreground.
Cotta Cubeكوتا كيوب
Making

Cotta Cube

What it does

  • Makes ready-to-paint pieces and dinnerware in volume.
  • Supplies ready-to-paint pieces to Ceramic and finished product to Mud Cup, and wins dinnerware clients outside the group directly or through Cultiva.

Works with

Takes prepared clay from Clay.Ready-to-paint pieces for Ceramic.Finished product for Mud Cup.
A pottery studio table in West Bay with hand-built pieces ready to paint, brushes in a jar, glaze pots and a potter’s wheel behind.
Ceramic Cubeسيراميك كيوب
The hub

Ceramic Cube

What it does

  • Workshops, community and sales.
  • The hub of the group: support for every other company.

Works with

Takes studio clay from Clay.Takes ready-to-paint pieces from Cotta.Mud Cup is its sales channel.
A handmade ceramic coffee cup on its saucer on a wooden cafe table, with steam rising.
Mud Cup Cafeمد كب كافي
The cafe

Mud Cup Cafe

What it does

  • The cafe.
  • The sales channel that keeps Ceramic’s visitors coming back.

Works with

Sells what Cotta makes.Sells what Ceramic makes.

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